Understanding Our Scoring System for Brand Partnerships

Our scoring algorithm evaluates brand partners based on popularity, reputation, and features. By integrating diverse online data and adjusting for gaps, we ensure a fair and comprehensive score, reflecting the true value of each brand while considering compensation factors.

5/8/20241 min read

A brightly illuminated billboard displaying logos for Coca-Cola, Sprite, and Fanta. Each logo is prominently displayed against distinct colored backgrounds: red for Coca-Cola, green for Sprite, and orange for Fanta. To the right, there is text in Chinese. The surrounding environment appears dark and urban.
A brightly illuminated billboard displaying logos for Coca-Cola, Sprite, and Fanta. Each logo is prominently displayed against distinct colored backgrounds: red for Coca-Cola, green for Sprite, and orange for Fanta. To the right, there is text in Chinese. The surrounding environment appears dark and urban.

Brand scoring explained.